So, you’re aware of how important lead generation is to your business. You also know it’s important to keep your leads afloat. But what do you do with leads AFTER they are generated? In other words, what’s your next step? Let’s take a look at the answers to these questions.

Following up with a new lead is similar to a farmer fertilizing his crops, and it’s just about as important. It helps the lead develop into an actual customer. You need to show that new lead that you’re real and trustworthy, so you don’t want to stay anonymous or seem aloof. In other words, don’t be a stranger: you need to follow up with that new prospect right away.

The best way to do this is with the use of an autoresponder. This is a piece of software that helps you keep track of new contacts, manage older contacts and follow up with them regularly. This is especially vital at the start of the relationship. That’s right – relationship. In essence you are building trust and faith with each other.

An autoresponder will immediately send a message to every person that joins your mailing list with a thank you or a welcome message. You can set the software to send as many messages as are needed at intervals that you set. That first one should go out immediately and any others can be at one day, two day or even weekly intervals. Whatever you need is what you set it for.

Messages will be able to guide your prospects through your system and offer them items to buy along the way. You’ve probably already set the precedent that they can believe and trust you, just by giving them something for free right at the beginning. Sell inexpensive products to your prospects and build their trust while you are bringing them along. They’ll be much more comfortable buying your main moneymaking product when they arrive at the end of this process.

As much as the autoresponder helps in this manner, it provides other services as well. If you are getting a lot of inquiries, the software organizes your list and tells you exactly where each person is in the process. You also have he ability to send singular messages, called announcements, whenever you may need to. Perhaps you have come across a particularly good product at a ridiculous price. You can offer it in this way.

One thing with email marketing of this sort is the danger of SPAM reports. Autoresponder software guards against that with an “unsubscribe” option embedded in every message. If the customer has the option to leave at any time and they don’t, then the emails you send are not SPAM; they are expected and you are safe from that, so it’s like insurance, in manner of speaking.

Basically, you have to follow up with your leads and stay in contact with them at all times and auto responder software does that automatically and easily. Believe me, customers expect you to follow up with them periodically, and if you don’t, you are seen as a liability and they will leave your list without even a goodbye.

Use auto responders for follow up and you will always have a satisfied list of buyers on a constant basis.

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