Pens are small, fairly cheap but in respect to using them for gifts they don\’t get thrown away till they have been fully used, giving them a life of one to two months depending on usage. They are a perfect gift, because they are versatile.

These days, black ballpoint pens are the most popular ink colour; many pen manufacturers would attest to that. For advertising exposure purposes, the black ballpoint pen has the best dollar for dollar advertising and market exposure value. They keep you front of mind with your clients every day when you add your branding or unique company features the pen.

Black ballpoint pens are the most preferred amongst sales people and office workers but blue is next in line in popularity. Odd & interesting colors such as orange or pink can also be used, but are of little usability. They\’re best for party-hire companies or children\’s wear businesses. After all, practicality is the issue, so a gift pen with blue or black ink is your best option.

When it comes to the exterior body of a pen imagination is the only limit. As long as the pen is still usable practically as a pen, you would still achieve your exposure goals regardless of how it looks like.

On the pen\’s body, you should first focus on company information you want to add, before thinking of the design of the body next. If you do not do this, you may end up with a great physical design but has no space for the info you want to add. This would completely defeat your advertising purpose.

Quality looking pens will be preferred by more people than cheap looking ones, so do not go too cheap when it comes to the body of the pen. Also do not use the cheapest pen interior. A lot of us has thrown away a pen in frustration because a pen does not work when we tried using it. This experience can then leave the person reflecting the quality of the pen on your company which is not good or what you intended.

Good suppliers of corporate gifts should be able to not only purchase the pens you want in the numbers you need, but also be able to consult you on some of the pen body design and quality aspects that we have covered.

Learn how Pen can raise your marketing now. See us to have some important Corporate Giftideas. Grab a totally unique version of this article from the Uber Article Directory