The Sony KDL40EX703 is one of Sony’s latest releases in televisions available in the UK. This LCD television offers LED edge lighting so that it is super thin. It is a wide screen format television that easily connects to the Freeview stations and by adding an adapter can connect to WiFi.

The LCD screen that Sony has employed in this television is far better than many of the first or second generation screens that were used in earlier models. This screen offers brilliant colors and sharp black and white contrast.

The colors along with the contrast mix to offer viewers an excellent picture in a wide screen format that is perfect for viewing movies without losing any of the side screen action.

By using edge lit LEDs for this television, Sony has created a very thin and light weight forty inch television. In addition, the Bravia III engine used in the set is able to turn off specific lights as needed to create a brilliant contrast, giving very dark blacks and sharp whites in the picture.

Connectivity with this television is excellent. There are four HDMI ports. Two are located on the back of the set and are best for devices that will remain attached to the television for most of the time, such as a Blue Ray player. The additional ports are located on the side for quickly connecting video games and other devices.

By adding the optional USB WiFi adapter, you can connect directly to the internet with no cords. This option means that you can switch from your favorite television shows to U-tube videos with a press or the remote control.

The Sony Bravia engine has been used for Sony to provide motion control for their televisions for several years now. This set uses the Bravia III engine that gives superior motion control to the picture. The engine interpolates pictures for a smooth, high definition picture on your new television.

Like many of Sony’s sets, this one offers superior sound. The surround sound offers several modes that can be changed by use of the remote control. Settings may be changed for symphonies or sports as well as dialogue. If you prefer to use your own external sound system, the set has a a 5.1 channel audio output and a sound off mode for use with the home theater system.

Sony has designed this set for selling in the UK. The release date for the set was mid March 2010. The television offers some of the newest features Sony has to give. It is sold for the mid to high end markets.

The Sony KDL40EX703 is one of the newest in a long line of successful LCD televisions for Sony. It has some upgraded features including WiFi connectivity. The LED edge lighting used in the set allows it to be both light in weight and thin. The format of the set is wide screen.

It currently sells for approximately 1200 pounds. The set is energy star rated and has several power saving features.

Best Price for the Sony KDL40EX703 in the UK at Sony KDL40EX703 and Sony KDL40EX703 Cheapest