The largest online bookstore spearheading the resurgence of ebooks with its own kingpin ebook reader, isn’t that the perfect union? That was the original Kindle which took the world of reading by storm and we generally agreed that that was the peak of perfection. But no, not quite, we now have the Kindle plus-plus. Yes, the Kindle 2 has arrived, looking better and bringing more.

With the supply chain of books becoming increasingly e-based, paper-filled books were always going to turn into e books. Now that we have just the perfect all-in-one device to procure, read and bring with you all the books you want anywhere you go and anytime you want, that’s hard to resist. Oprah loves her electronic book reader, so too will many of us love ours.

There are quite a few brands of Electronic Book Reader in the market but only a handful of them are generally considered to be up to mark. The two heavyweights are the Amazon Kindle and Sony PRS and they split bragging rights over various factors albeit not exactly in neck and neck fashion. If independent review sites are anything to go by, the Kindle has an emphatic overall edge and is powering away with its second edition – Kindle 2.

To get hold of the Kindle 2 Electronic Book Reader, you have to act fast. Stock-outs especially during peak seasons are nothing new with the Amazon Kindle. For back-to-back Christmases, they sold out long before the holiday proper. Quoted delivery lead time continues to be volatile due to all the rage that it is now. EBay may be an alternative marketplace for the red hot e reader but price premium may be needed to circumvent the crunch.

Analysts estimate that the original Kindle sold in excess of half a million units. Going by the current rate, the Kindle 2 is poised to sell lots more. That means it’s not only good for readers, it’s great for the environment. Electronic book readers can substitute the need for books so the Kindle 2 can save quite a few trees from being turned into paper for them. Yes, the Kindle 2 is green.

Most of all, e-books make economic sense too. They averagely cost half that of their hard-paper counterpart. On top of it, e-readers save on the conventional travel and logistic costs as the whole process of shopping, purchasing and receiving can all be done online free-of-charge through Amazon wireless Whispernet network anywhere in the US when you Buy Kindle 2. Readers can also sample the beginning of titles free of charge before deciding to place order.